[black Box]
Srđan Krnjaić
Experienced in: Communication Design/ Idea Generation/ Education/ Broadcast Television/ Multimedia Production/ Communication Design/ Management/ Marketing/ Creative Directing/ Art Directing/ Out of the Box Thinking
Enthusiastic about: Learning/ Philosophy/ Art/ Cybernetics/ Technology and Culture/ Etimology/ Communication/ Organizational Transformation/ Deschooling/ Poetry/ Jazz/ Nature/ Chess/ Pipe Tobacco
Vukan Marinković
Experienced in: Concept Design/ PR/ Strategic Learning/ Curriculum Development/ Lecturing/ Communication Science/ Cultural Innovation/ Management/ Copywriting/ Nightlife Industry/ Festival Industry/ Museology/ Academic Research
Enthusiastic about: Dialogue/ Dancing/ Avant-garde Practices/ Ecology/ Philantropy/ Cultural Transformation/ Mythology/ Wildlife
#DESIGN:
We build systems that keep you focused even as everything changes.
In a time of rapid tech shifts and constant noise, most teams drown in miscommunication, wasted effort, unaccountability and outdated processes. Powered by <Media Systemics>, we step in to fix that, fast.
#WHAT WE DESIGN & INSTALL:
> Clear internal + external communication protocols
> Full-scale rebrands for the digital era
> Adaptive corporate identity + systemic response-ability
> Complexity management models built for endurance and impact
Tools that restore clarity, agility, and accountability—across platforms, people, and cultures.
#EDUCATION:
We teach you and your team how to manage complexity — and stay ahead of change.
Our
<Media Systemics>
method trains leaders and teams to rebuild their own systems for communication, coordination, and adaptive governance.
#YOU’LL LEARN TO:
> Identify and fix what’s not working
> Communicate clearly across tech stacks, departments and silos
> Lead through uncertainty with response-able systems that scale
> Eliminate waste, minimize risk and recognize new directions for growth
Practical tools for managing complexity, tech disruption, and organizational noise.
> deliver full-spectrum, ready-to-deploy internal/external communication systems—designed ethically, systemically, and end-to-end.
> dissolve mis-communication, un-accountability, inefficiency, chaos and mis-alignment in organizations.
> turn uncertainty into design — train to pivot with [black box] as your map for strategic, response-able reinvention.
> learn to use
Media Systemics
,
a modular framework for employing
<Viable System>
design for organizations and entrepreneurs.
#WITH US YOU:
> master tools, models, and processes for learning how to learn — rapidly.
> design response-able system(s), or have us design them for you.
> steer systemic governance from an emergent communications platform — intuitively.
> anticipate change in the technological environment and transform — before you have to.
> constrain noise and empower freedom for creativity, discovery, and life-long learning.
Media Systemics is a way of thinking and doing that combines essential elements from philosophy, media theory and cybernetics to help leaders and teams navigate the digital epoch more efficiently.
To propel you up the exponential learning curve we are radically shortcutting the route to autonomy, discovery, and creative play.
Using intuitive models drawn from communication and adaptation processes inherent to all living organisms—and shared by machines—we recognize patterns across the history of technological change and its social effects.
From these insights as tools, we design human-centered systems in which response-ability emerges through learning by design.
#HERE’S HOW:
We created our comprehensive learning framework to enhance organizational response-ability across various domains such as:
01> Communications
02> Management
03> Entrepreneurship
04> Research and development
05> Art & production
06> Ethical design
Constructed for your convenience, Media Systemics Protocol consists of 5 complementary and autonomous Modules made of five 1-hour Blocks.
Each Module equips organizations and individuals with a fundamental understanding and versatile tools for attaining response-ability, the ability to respond to change by adapting ethically:
MODULE_0:
Response-able Communication:
The Genesis Module [6 blocks/hrs]
The art and science of response-able communication distilled. Craft your identity, forge your response. For communicators, i.e. everyone.
MODULE_1:
Response-able Media Systems:
Beyond Message [5 blocks/hrs]
Media dissected, redefined, and mastered. For creators, art managers, advertisers and storytellers.
MODULE_2:
Response-able Management:
Complexity Riders [5 blocks/hrs]
Management reimagined through the cybernetic lens. For strategists, visionaries, and leaders.
MODULE_3:
Response-able System Model:
The Shape of Systems to Come [5
blocks/hrs
Dive into the operational matrix. For architects of change, designers of tomorrow
MODULE_4:
Response-able System Design:
Design Destiny [5 blocks/hrs]
Ethical systems, built to last. For innovators, guardians, and pioneers.
For optimal performance and full-spectrum governance we recommend installing the entire Media Systemics Protocol (Modules: 0-1-2-3-4).
To rapidly onboard teams and integrate MSP effectively combine The Genesis Module with another one(s) of your choice, all Modules are interoperable and multipurpose.
MODULE_0
Response-able Communication:
The Genesis Module
The Genesis Module
It’s where it all begins — the genesis module of the
Media Systemics Protocol (MSP).
We’re moving beyond talking about communication to discover the DNA of dialogue and identity..
This is the bedrock on which everything else stands, the root platform designed for response-ability.
We’re moving beyond talking about communication to discover the DNA of dialogue and identity..
This is the bedrock on which everything else stands, the root platform designed for response-ability.
- All in One: Unfolding the MSP Schema [the map of change]
- Communication Technologies I & II [a very brief history of disruptions: speech, writing, alphabet, print, telegraph, radio, television, internet]
- Response-able Communication Model [features, functions, structure, and ethics of communication]
- Response-able Organization Model [corporate identity formation, dialogical self model, response-able organization, reputation, and the ACID test]
- Communication Field Design [workshop]
Who is this For:
Management, Marketing, PR, Communication Designers, IT Professionals.
Management, Marketing, PR, Communication Designers, IT Professionals.
Practical Skills and Outcomes:
This Module provides an integrated communication platform that meets diverse organizational needs.
It enhances skills in change and disruption management, ethical communication practices, and reputation development, offering a comprehensive solution for internal and external communication field design.
This Module provides an integrated communication platform that meets diverse organizational needs.
It enhances skills in change and disruption management, ethical communication practices, and reputation development, offering a comprehensive solution for internal and external communication field design.
MODULE_1
Response-able Media Systems:
Beyond Message
Beyond Message
The realm where media are understood and transformed as technologies. We’re redefining the essence of media as extensions of the human body, crafting messages that resonate and systems that cohere.
Beyond mere exploration; it’s a revolution.
Beyond mere exploration; it’s a revolution.
- What are Media? [when we talk about media, what are we talking about?]
- Media as Extensions [understanding human augmentations]
- Media is the Message [making the invisible visible]
- Media are Systems [welcome to the age of systems]
- The Laws of Media [McLuhan’s tetrad, the tool for gaining insight into human artifacts]
Who is this For:
Media Professionals, Communication Strategists, Art & Production Teams, IT Professionals.
Media Professionals, Communication Strategists, Art & Production Teams, IT Professionals.
Practical Skills and Outcomes:
Enhances media literacy and strategic management using McLuhan’s Tetrad to predict and analyze media impacts.
It fosters an effective yet response-able use of technology in various contexts and industries.
Enhances media literacy and strategic management using McLuhan’s Tetrad to predict and analyze media impacts.
It fosters an effective yet response-able use of technology in various contexts and industries.
MODULE_2
Response-able Management:
Complexity Riders
Complexity Riders
Here, management transcends convention, morphing into a dynamic interplay of cybernetic principles and visionary leadership.
We’re not ruling; we’re unshackling — with rules.
This is where chaos meets order, complexity is curated, and leaders of the future are born.
We’re not ruling; we’re unshackling — with rules.
This is where chaos meets order, complexity is curated, and leaders of the future are born.
- History and Origin of Cybernetics [science crafted for a healthy human/machine relationship]
- Basic Cybernetic Concepts I [black box/environment, feedback/feedforward, homeostat]
- Basic Cybernetic Concepts II [homeostasis/homeorhesis, autopoiesis, complexity/variety, decentralization]
- The Law of Requisite Variety [the underlying law of system management]
- Response-able Variety Management [workshop]
Who is this For:
Executives, Managers across all levels, IT Professionals.
Executives, Managers across all levels, IT Professionals.
Practical Skills and Outcomes:
Teaches cybernetics principles applicable to management, promoting adaptive management skills suitable for complex system navigation and development.
Provides a measurable method for managing variety and complexity, tailor-fitted to your organization.
Teaches cybernetics principles applicable to management, promoting adaptive management skills suitable for complex system navigation and development.
Provides a measurable method for managing variety and complexity, tailor-fitted to your organization.
MODULE_3
Response-able System Model:
The Shape of Systems to Come
The Shape of Systems to Come
It’s the sphere where visions are sculpted.
Here, the Viable System Model steps beyond a simple framework; it becomes the future cast into the present.
We’re engineering harmony between innovation and sustainability, crafting an organization model that is resilient, responsive, response-able — and staying well ahead of change.
Here, the Viable System Model steps beyond a simple framework; it becomes the future cast into the present.
We’re engineering harmony between innovation and sustainability, crafting an organization model that is resilient, responsive, response-able — and staying well ahead of change.
- Introduction to the Viable System Model [liberating the movement of hands]
- The Operational Domain [System 1]
- Inside & Now [System 2 + 3]
- Outside & Then [System 4]
- The Metasystem [System 5]
Who is this For:
Senior Management, Strategic Planners, IT Professionals.
Senior Management, Strategic Planners, IT Professionals.
Practical Skills and Outcomes:
Introduces the Viable System Model, enhancing skills in operational management and strategic foresight.
Focuses on requisite variety management — teaching how to effectively balance internal capabilities with external challenges and opportunities to maintain organizational stability and adaptability.
Introduces the Viable System Model, enhancing skills in operational management and strategic foresight.
Focuses on requisite variety management — teaching how to effectively balance internal capabilities with external challenges and opportunities to maintain organizational stability and adaptability.
MODULE_4
Response-able System Design:
Design Destiny
Design Destiny
This is where intention and innovation intersect. Ethics is not an afterthought anymore, it is the essence.
Yes, we’re crafting systems — but also legacies. Systems designed to endure, empower, and excel.
Here, ethical design is animated with every decision and every innovation, embodying the balance between freedom and function.
Yes, we’re crafting systems — but also legacies. Systems designed to endure, empower, and excel.
Here, ethical design is animated with every decision and every innovation, embodying the balance between freedom and function.
- Kybernethik [Ashby’s Ethical Regulator: introduction]
- Defining the System [about wholes and parts, CATWOE / TASCOI]
- System 1 [the elementary echelon]
- System 2 + 3 + 4 [the art of regulation]
- System 5 [ethical identity]
Who is this For:
Senior Management, Strategic Planners, System Designers, IT Managers, Operations Managers.
Senior Management, Strategic Planners, System Designers, IT Managers, Operations Managers.
Practical Skills and Outcomes:
Focuses on system design principles with a strong emphasis on ethical regulation and system management.
Includes practical application in response-able system design and development, equipping participants with the tools to create and manage adaptable and resilient systems within their organizations.
Focuses on system design principles with a strong emphasis on ethical regulation and system management.
Includes practical application in response-able system design and development, equipping participants with the tools to create and manage adaptable and resilient systems within their organizations.
